Only 1% of UK consumers opt for mobile pay, study says
A new study suggests that the use of contactless cards has resulted in the slower adoption of mobile pay services such as Apple Pay and Android Pay.
The study, conducted by ICM on behalf of marketing firm HH Global, found that 1pc of British consumers would choose to use mobile for everyday transactions, far less than those who would use cash or card.
HH Global’s Robert Macmillan said: “Just because the technology is there, it doesn’t mean consumers will change their behaviour immediately.
“Mobile payments are suffering from security concerns, but equally consumers may feel there is not enough availability, or just that it is not that important when contactless cards do the same thing.”