Webinar: the social factors behind payment choice
What determines how people pay for their goods and services? How might using cash instead of a debit card reflect your personality? Are you a utilitarian or hedonistic shopper?
Join Dr. Anne Lewis online at 11am on Tuesday 27th November for a look at how the way people behave affects their choice of payment.
Anne argues that an economic model is not enough to fully predict future consumer payment habits, and that social factors have an important influence on whether people reach for notes or cards.